Social Media for a Dermatology Practice
SJH Derm is a physician driven & employee-owned dermatology practice with locations throughout the Chicago area. After launching SJH Derm in 2021 with a new brand and website, the business was ready add social media as a channel to the marketing strategy.
The Challenge
SJH Derm recognized the need for a social media strategy. The reality is that social media is no longer an option for a brand or business, it’s a necessity. It’s where you want to be to engage, influence and convert. This holds true for dermatology practices, as well. The management had a good idea of how they wanted to engage socially, but needed a plan for successful execution.
The Approach
In order to better understand the landscape, an in-depth competitor/comparable audit was performed. Along with an industry trends analysis, the audit provided insights into the most effective approach to social media marketing for SJH. One of the requirements was to define goals that could be tied to metrics, in order to justify the investment.
The Results
As a result of a collaborative and iterative process, SJH has a Social Media Strategy that will guide implementation for increased engagement. The goal is to drive traffic to the website and call center, resulting in new patient appointments. The strategy outlines approach for social engagement with the practices within the SJH Derm network, while staying true to the overall SJH brand identity.
SJH Derm Social Media Visual Elements
Not only did we outline the Social Media Strategy, we also recommended post templates to ensure consistency in both tactical execution and overall brand identity. The templates included key content tips, as well as how to incorporate the SJH visual brand identity. Ultimately, it is a go-to guide for driving brand awareness and engagement across social media channels for target audiences.
Testimonial
“The Brylson group was fantastic to work with! They truly became an extension of our team and delivered an exceptional brand and website to match our unique story and mission. They were professional, easy to work with, and kept the workflow on track. It is obvious that they have years of experience in brand strategy, creative, and website design. 10/10 recommend!“
