Visual Brand Identity & Website Redesign
People’s Therapy of Chicago was founded with a deep commitment to providing compassionate, inclusive, and accessible therapy for all. Born from a desire to support individuals from all walks of life, the practice was created to offer a safe and welcoming space where people can heal, change, and grow.
The Challenge
The founder is a psychotherapist and addictions counselor who had a vision to create a group practice in the heart of downtown Chicago with the belief that everyone deserves quality mental health care. Our primary job was to create a visual brand identity that represented this mission, as well as to extend the brand voice to a website to connect the practice to the digital world.
The Approach
Since the founder did not have prior business experience, we knew it would be beneficial to provide education throughout the process, which built a level of comfort and trust. It was important to pinpoint the vision in order to accurately develop the core visual elements, and then apply those to the website.
The Results
Our informative and collaborative approach was crucial to the success of the overall project. Although we took the time to explain the big picture and flesh out the finer details, we kept the work on time and within budget. In the end, we delivered a visual brand identity and website that helped to launch and build a new business, which is true to our own mission and values.
Visual Brand Identity
- The stand-alone graphic icon is original to the founder’s connection to the city of Chicago
- Different color palettes and typography were explored before being finalized
- Two different versions (center and left-justified) were created for application versatility
Website Design & Build
- Clean design based on visual brand elements and inspirational imagery
- Simple navigation for finding pertinent information
- Optimization and mobile design included in key elements
Testimonial
“I hired Brylson wanting a new website and logo. It was an excellent experience. They were professional at each step and a pleasure to work with. Even more than this, their process helped me expand my vision for my company in a way I didn’t realize I needed. It was like branding and business coaching, all rolled into one! Strongly recommend.”
