Website Redesign & Content Development
Grizz Pest Management is a locally owned business that was looking to evaluate its digital marketing strategy, including its website functionality and overall online presence. Based on a comprehensive evaluation, they are also sought to develop a results-driven digital strategy to support their website investment and prioritize other online mediums.
The Challenge
Our first job was an evaluation of the current website and other digital marketing efforts, along with recommendations for improvement that included both organic and paid initiatives. Our next step was to deliver a digital marketing strategy prioritizing online areas of focus, including social media, email campaigns, and SEO. Given that Grizz was not considering a complete website redesign. our biggest challenge was integrating new ideas into preexisting frameworks and methods.
The Approach
he way we tackled this project was unique because it required both a finite scope of work, as well as an ongoing retainer for monthly support activities. Therefore, we suggested a phased approach where we completed the predefined evaluation and delivery stages first, and then transitioned into the recurring work, which included analytics, content development, testing, and reviews.
The Results
At the conclusion of the initial project-based scope of work, we delivered a comprehensive plan designed to achieve specific marketing goals through online channels such as search engines, social media, email campaigns, and website enhancements. Our monthly website reports indicated that our SEO optimizations, including keyword strategy, content enhancements, and technical improvements, boosted search engine rankings, resulting in enhanced visibility and higher organic traffic. Our high-quality work led to add-on activities outside of the monthly retainer such as commercial sales collateral, business partnership messaging, and additional website changes. The biggest win is a recurring professional relationship with Grizz Pest as it continues to grow and become more compeitive in the local pest control landscape.
Website Enhancements
- Fresh visual design with consistent and creative use of the primary brand colors
- Memorable hero video on homepage to clearly communicate the brand and its offerings
- Clean navigation bar with the most pertinent information, including a purchase CTA
Testimonial
“Choosing Brylson Brand Solutions for our website and digital marketing needs was a decision that paid off for our business. From the beginning, their personalized approach and timely delivery set them apart from the previous agency we worked with. After an in-depth analysis, Brylson helped us to enhance our website content and SEO, as well as suggested marketing strategies to increase our brand presence and customer interaction. Their regular performance reports and recommendations were informative, giving us clear insights into our marketing efforts. The team is always friendly and responsive, and we look forward to partnering with them again in the future. If you’re looking for a boutique agency that offers top-notch business services with a personal touch, I highly recommend Brylson Brand Solutions.”
