Website Redesign
The Fluid Running website was in need of a update to reflect the evolution of the business. The goal was an engaging site that is easy to navigate and delivers the new brand positioning and messaging to relevant target audiences (from a previous Brylson Brand Solutions project).
The Challenge
The previous website had two primary pain points – the user journey and content. We needed to restructure the sitemap to ensure users are taking the right path and identify the roadblocks inhibiting completion of the purchasing process. We were also tasked with implementing the new brand messaging to clearly communicate the unique value proposition. This included identifying content gaps and developing more sales-focused content
The Approach
The project ultimately evolved into a two-phase approach. First, in the Discovery phase, we gathered and analyzed information as inputs into our recommendation for the website redesign. We then transitioned to the Design & Build phase, during which we developed the sitemap and page themes, as well as addressed content gaps. We also performed quality testing before launching the new site.
The Results
Regular communication and check-ins with the client team was critical to the success of the project, which included delivering the new website in time for the brand’s peak season. Therefore, managing the timeline was important to retaining current customers, as well as recruiting new ones. Especially since we had partnered with this client before, there was a strong foundation of trust and shared understanding of work values. Our experience together not only fostered a sense of reliabilty, but also allowed us to have some fun as we worked together towards a common goal
Website Redesign
- Fresh visual design with consistent and creative use of the primary brand colors
- Memorable hero video on homepage to clearly communicate the brand and its offerings
- Clean navigation bar with the most pertinent information, including a purchase CTA
Content Development
- Repurposed existing content, in particular images and videos
- Recommended and developed for content gaps
- Clearly and concisely explain how the service works and who it’s for, two key previous content gaps
- Intuitive user journeys that lead customers through the buying process
Testimonials
“We are thoroughly impressed with the website redesign by Brylson Brand Solutions. The entire process was smooth and efficient, and they went above and beyond to ensure we were comfortable with our investment. From the initial consultation to the final launch, the team provided valuable insights and suggestions that enhanced the overall design and functionality of the site. The redesigned Fluid Running website has significantly improved our online presence and user engagement. We have received numerous compliments from our customers and have already seen an increase in traffic and conversions. We strongly recommend Brylson Brands for their exceptional web design services.”
Mike Lambert, VP of Marketing & Technology at Fluid Running LLC
“We had the pleasure of working with Brylson Brand Solutions for a second time on our recent website redesign project, and once again, the experience exceeded our expectations. From start to finish, the team demonstrated a high level of professionalism, creativity, and dedication to our vision. They took the time to understand our needs, communicated clearly throughout the process, and delivered on time and within budget. The new design is fresh, user-friendly, and aligns with our brand identity. We are thrilled with the results and look forward to continuing our partnership with Brylson Brands for future projects.”
