Visual Brand Identity
Website Design & Build
Equites Advisory Services LLC is dedicated to bridging the gap between legal needs and capital resources for litigants and law firms. As a new business, the firm needed a visual brand identity and online presence that represented it’s niche expertise of providing services in both litigation finance and contingent litigation insurance.
The Challenge
Since Equites was a new business, we needed to create a complete visual brand identity, including a logo, brand mark, color palette and typography. We then needed to establish the online presence of the firm with a streamlined website that applied the visual elements in a fresh yet professional tone of voice.
The Approach
Starting from scratch, we guided the client through an iterative process to uncover the key values to be represented in the look and feel of the brand. In parallel to the creative work, we developed an intuitive site flow based on the client’s direction and competitive website analysis.
The Results
Our expertise in visual brand identity development, as well as website design and build, allowed us to guide our client through a process that can be confusing and time intensive for a small business owner. Relatable explanations and proven recommendations resulted in a well-respected partnership, which ultimately lead to a visual and digital representation of a brand that did not previously exist.
Visual Brand Identity
- Graphic icon development
- Primary and secondary color palette exploration
- Typography evaluation
- Full logo development, including a secondary version for application versatility
Website Design & Build
- Sitemap layout focused on pertinent information and ease of use
- Modern yet professional design
- Thoughtful application of visual brand identity elements and supporting imagery
- Most current web standards and mobile device usability
Testimonial
“Working with Brylson Brand Solutions on our new logo and website was a positive experience from start to finish. From the initial consultation to the final deliverables, their team demonstrated creativity, technical expertise, and a true understanding of what we wanted our brand to be. Our new logo is modern and fresh, while staying true to our mission. Although the website is functionally simple by design, it turned out better than we could have imagined. We couldn’t be happier with the outcome and would highly recommend Brylson to anyone looking for top-notch design and development services!”
