Website Redesign & Content Development
Tyler Psychological Services, LLC provides compassionate mental health care in the southwest suburbs of Chicago. The practitioner was not ready to overhaul her brand image, however, was looking to update her website with fresh design and more specific content regarding her unique specialties and approach to mental health care.
The Challenge
Our challenge was to update the content and visual elements of the website without changing the brand’s current visual identity. Content updates were aligned with the brand’s voice and messaging while integrating new information effectively. Additionally, adapting to evolving web standards, ensuring mobile responsiveness, and improving site performance were key considerations.
The Approach
The challenge of revitalizing the website without a complete brand redesign required a thoughtful approach to typography, color schemes, layout adjustments, and use of imagery. Our due diligence included digging deep into industry best practices, aspirational websites, and key inputs. We made recommendations to not only improve the visual aspect of the site, but also to enhance it’s performance.
The Results
Throughout a collaborative process with the client, we delivered a refreshed and optimized website while preserving the overall brand values. The end result was a modernized digital presence that helps connects people looking for compassionate healthcare with a local therapy practice. Improved performance, focused content, and an updated visual appeal will contribute to the practice’s digital effectiveness for years to come.
Design Elements
- Professional, clean design that is easy to navigate
- Refreshed colors and font that represent the brand and will be relevant to future logo design
- New imagery improving the visual engagement
- Implementation of most recent web standards to boost performance, including on mobile devices
Content Elements
- Develop clear messaging and keywords around professional identity and niche/specialty focus
- Organized, clean content that is relevant, relatable, and understandable
- Addition of industry information and resources for a more comprehensive digital experience
Testimonial
“The Brylson Brands team was thoughtful, attentive, and professional. Using their creativity and expertise, they redesigned my website to better highlight my clinical specialties and professional values. From start to finish, they listened to my needs and took the time to understand my vision. They also offered valuable insight into the benefit of adapting my marketing strategy to better fit my business plan. I’m grateful for their help and would highly recommend them for all your website and marketing needs! Thank you Brylson Brands!”
